Death to Pixellation!

While at my temporary money-making position yesterday I was helping an unfortunate woman resolve why her printed photographs were blurry.

They were pixellated. Because it was a low-resolution file. I get that a lot. Like- A LOT a lot. Those words "it's pixellated" or "it is a low-resolution image" come from my mouth more than "how can I help you?" Easily said, but not easily explained.

I've explained this phenomenon of pixellation twenty different ways and my customers still don't understand. Oh, they pretend they understand, yet they walk away with that look in their eye like they just smoked a doobie.

I think I was more disturbed when she told me the images were NOT from her camera-phone, but her $2000 Canon DSLR (I added the DSLR because she doesn't know what those letters mean). As I have complained before- if you are going to purchase some ridiculous technology you really, REALLY need to take the time to learn about it.

So I carefully explained to her what pixellation is and how to fix it.

"There is nothing you can do on the computer to fix it?"

No.

I can't put back what is not there.

I'm not God. Nor do I ever ever want to be. He puts up with a lot of stupid crap from us.

This is just sounding like a customer-bashing session, which I really want to emphasize is NOT. I'm ranting, and frustrated that people are not taking responsibility and learning for themselves. I *love* learning new things and I wish the same feeling for others.

With that all said and out of the way how about a mini-lesson on what the heck pixellation is? Because unless you went to school for photography, design, or information technology you are probably for the most part in the dark and do not have a true understanding.


What is a pixel?

According to Dictionary.com:

pix·el

  [pik-suhl, -sel]

noun Computers, Television .

the smallest element of an image that can be individually processed in a video display system.

In other terms, a pixel is a square, that is super duper tiny and can only be viewed zoomed in at ten billionth percent (exaggeration). Pixels are used to put together images and type that is viewed on your computer screen, video, game console, etc. Oh, and digital cameras too (since that is what started this whole thing).

To go easy on ourselves lets speak in reference to digital cameras, I'm not going to get into too much detail, if you want to learn more buy a book!

When you take a picture the camera stores the image as little tiny squares- almost like pieces to a puzzle. Based on your camera settings there are only so many squares per inch that the camera is saving. (I really wish America wasn't so backwards and would teach the metric system).

Anyways.

There are only going to be so many squares, or pixels (as is the proper name) per inch (denoted as either DPI- dots per inch, or PPI- pixels per inch). If your camera is set at a low-resolution and you take a picture you will only be able to reproduce or print that picture out as certain sizes. If your camera is a 14MP (megapixel) camera, you should be able to print out a picture that is at least 11"x14" and is crystal clear, that is if the setting is correct.

You see, digital cameras nowadays have various resolution settings! If your camera is 14MP it will most likely give you an option within to settings to lower the resolution so it would essentially be easier to download and e-mail your photos to friends and family. Because the lower the resolution, the lower the number of pixels that are being saved in the file which in turn will make it easier for your computer and internet speed to send it off.

Am I making sense?

If the resolution is set too low or somehow was lessened by lets say clicking "YES" when your computer asks you if you want to reduce the file size (DEEP BREATH) you will only be able to print your picture out as a 4"x6" or 5"x7" at best.

Why?

BECAUSE...

There are only so many tiny squares that were saved within the file and when you try to print a picture at a larger size there aren't enough tiny squares to fill up the enlarged space so the image will appear boxy and blurry because the squares themselves have been enlarged to fill the gaps.

A printer is going to try to print your photos at 300DPI (at least that should be the setting), you need to make sure your camera is going to capture and save enough pixels to print the photo out clearly.

Pixellation happens because when a printer that is trying to read 300 pixels per inch and is only getting 150 pixels per inch it will try to compensate for the loss. The result is boxy, blurry, and yucky images.

I think that last statement pretty much sums it up.

What is our takeaway from this lesson?

1. Do not reduce your file size on your computer if you want to print out the image.

2. Check your camera settings. For the love of all things holy and pure read your camera's booklet. 

3. Your camera-phone is not a replacement for a digital camera. Will never be. Period.

That last tidbit is just an extra thought that oozed out my brain.

Your camera-phone will always suck! Always. Even iPhone cameras, because there is no way to get the pictures off your phone at my kiosk. *insert evil laugh here*

Samples of Pixellation:

Left at the original size, a picture will look perfect.

What happens when a low-res file is forcefully enlarged. Can you start to see the boxes?

These are my photos.

Any questions?

Mission Statements and Such

Our Home To Yours Re-brand Series

Mission Statements

When starting a business it is best to get the core beliefs down on paper before any naming and design takes place. I think if you start with a name and/or design and go from there you have to grow the company around that design so the message is clear and consistent. So what happens when you are stuck on a design or name but the core beliefs don’t measure up? Scrap the name or design and work it the right way.

Ok, so its not the end of the world if you’ve registered your name and logo but haven’t written your mission or values statement yet. Sheesh. Just be sure to hire someone clever enough to intertwine it all together in one cohesive brand.

If you need a refresher of where I started with this go read these first:

Pressing The Re-Start Button With A Re-Brand

First Things First

What's In A Name

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Keep in mind that research is so important during this whole process.

The lack of research is what brought my partner and I to this re-brand experience in the first place. It was our eagerness to start selling stuff that got us off on the wrong foot. Etsy is a great place to start but it’s not the only source to sell your handmade wares, nor should it be your “one stop online shop” for your budding business.

Looking through Etsy shops I see lots of names that are neither here nor there- just the person’s name hyphenised or some sort of hybrid username, which doesn’t make too much sense in my opinion.

We are looking to be successful on Etsy, sure, but we are looking to be successful *businesswomen*, and to be that we need to build our business from the get-go the right way.

What the heck is a mission statement anyway? Why do we need it? According to Dictionary.com a mission statement is, “an official statement of the aims and objectives of a business or other organization” and individuals too. If you don’t have any goals or objectives set how do you know which vehicle to transport you? You wouldn’t drive a car out to sea now would you? Unless you have a crap-ton of money to waste, then hold on a second while I go gouge my eyes out with a spoon.

But for those of us who have a broader worldview and are sensitive to the economic well being of ourselves and our community, lets try to save what time and money we can by planning accordingly. And I did plan and write our core beliefs with my partner before I started thinking of names…

After much consideration, drafts, and research we have come up with this mission statement:

            “To provide quality handmade products which embellishes both the home and heart. Using the gifts given to us by our Father God we aspire to adorn our customers with charm and comfort.”

Yes we are Christians. Lets leave it at that. And yes it is perfectly all right to intertwine your beliefs with your business because after all it’s your business. You would only be crossing the line when you discriminate. And we (meaning my business and my partner etc.) do not discriminate. I am not here to preach scripture to you, I am here to sell you a friggin’ crocheted scarf.

On that note how about a values statement? A values statement is just what is says- a statement of your values, morals, ethics, principles, standards, etc. Our statement:

“We strive to provide superior products that are earth friendly and made in the USA while also being affordable. Our morals and values stem from Christianity, we are not discriminatory and endeavor to be examples of Christ’s love. Hate is unwelcome.”

This could be almost anything. You can be as hardcore as you want; this statement serves as motivation for your employees to remember who you are as a business and how to conduct yourselves.

And what about vision? Where do you see your business? That should be a central element throughout this whole process:

            “To procure a successful online presence while growing in our craft which will eventually stem out to a physical store/studio where customers can interact with the process and purchase merchandise. To support local small businesses in any way by either purchasing services or providing services to them at a discount cost.”

Do you remember the three questions I mentioned at the beginning of this journey? Let’s revisit them:

Who are You?
- An online handcraft shop

What do you do?
- Create unique items for the home and heart.

Why does it matter?
- Because our items are timeless and no two items are exactly alike.

These questions need to be answered with thought and cleverness; your business needs to be set apart from the rest. I mentioned my current employment in my last post and most of you can guess where I work (if you’re super smart you visited my LinkedIn profile), it is true that after morning meetings there is the “cheer” and if you do not participate in the cheer you have to lead it at the next meeting. In this cheer (which is meant to be a team motivational thing) this question is asked, “who’s number one?”

With the reply, “the customer! Always!”

Ok yes the customer is number one, but! Who in this industry is number one?

You are!

No. I am!

Go find your own category to be number one in.

Three Days Off

A miracle in the making.

I have three days off *in a row*. This is unheard of in retail life.

I do have some stuff to write about that pertains to the "graphic design community" (in my huge half-assed effort to be useful) but first a rant:

I am not built for a retail career. I'm a believer that there is a job for everyone. Some are meant to be Dentists others Teachers and even Environmental Specialists (or whatever they are calling garbagemen these days...) This wonderful job I have in the Photo Center at a certain retail Giant is great for paying my bills and I am grateful for it. Because I do like my job more than being homeless. However! It seems that consumers have forgotten their role in Shopping.

Consumers everywhere listen! It is your job to research items that you possibly want to purchase! I am not You and You are not Me and My Likes are different than Your Likes and if you still reside in the Dark Ages and do not understand how a digital camera works or your own SMARTPHONE then I do not want to talk to you! Because I'm stuck with a rinky dink wannabe Smartphone and I know more on how to use your iPhone than you have common sense!

You want to buy a new television? Good for you! Now go online and do some research. Read up on the difference between LCD, LED, and Plasma. Read up on what size t.v. will *fit* in your living room, which will include actually measuring the dimensions of your living room space. Because I have no idea. Telling me your living rooms is "from here to there" doesn't tell me diddly squat.

And do not ask me a question if you do not wish to hear my answer! This includes interrupting me and trying to correct me- which doesn't work because you obviously have not done your research so you actually have no idea about the product or your problem.

Consumers think that retail associates have no clue and don't care. As a matter of fact *this retail associate right here* has THREE college degrees (Associates, Bachelors, and Masters) so please don't assume I don't know anything and don't care. The fact is that consumers don't care anymore to think for themselves. And that is a fact I am ready to defend to my grave.

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Ok I'm done.

Hoefler and Frere-Jones tweeted this article which started my bad mood. This should be offensive to not only Graphic Designers, but Web Designers as well! I understand Web Designers work on a different plane than their Graphic counterparts with all that coding and programming and live to see their sites streamlined and working the way that they should. But we as humans live for visual stimulation whether its textual or artistic. Our brains love easily comprehensible things so it doesn't have to work so hard. But adding aesthetically pleasing elements to make our brains want more makes the world go round and gives our living meaning.

We no longer live in an age of hunting and gathering. Our bodies and brains have gotten used to the stale everyday sitting on an office chair to make a living scenario. And if there is no longer reason to go outside and work the land (even though I think everyone should have a backyard garden) then before we die in our office chairs lets at least be looking at something pretty.

You agree?

I need a vacation.