14 May 2012

Ground Control To Major Tom

Launching A Start-Up. Ignition Fail!

I am only steps closer to being able to stay at home again... it will be so much easier to focus on my own endeavors when I don't have to worry about stress in retail employment.

I was on the phone with my best friend (whom I've had the pleasure in knowing and keeping up with for over 25 years! Dang that's a long time.) and she asked how my freelancing was going.

I laughed.

It is so difficult to do a start-up of any business if you truly cannot devote ALL of your time to launching it and maintaining it. I've been totally neglecting my OHTY re-brand (we are now Yankee Burrow Creations). Been working on a logo and I was so desperate to fix what my *ahem* partner did as far as banners and avatars so I threw something together to get our "look" going:

Deciding color can be a real pain in the ass when you are designing a new brand/company. Orange is used by a lot of big name companies, and quite frankly it would be hard to use a color that NO ONE ELSE is using. Impossible. The color spectrum itself may span as wide as the universe, but I mean when comparing Pantone 3262 and 3272- it's stinking TEAL for pete's sake. Thalo blue and Cerulean blue are both B L U E. So to sit and think of a color that is unique to the corporate world is a complete waste of time. Use a color that fits your brand and expresses it's nature and emotion.

I'm using orange. Preferably a burnt, rust orange that holds sentimental value to myself and my partner since it reminds me of my Nana (my mother's mother. My mother is my business partner if you don't remember). She is the source of our crafty and artsy nature, herself being an artist and her favorite color being orange I thought the color befitting our crafty and artsy handmade shop.

This is just the beginning, I still need to work on a type style that is as close to unique as possible. Just not satisfied with anything I've encountered yet. Time to break out my graph paper...

Been scouring the web for inspiration and I've been sucked into Pinterest.

Oh yes Pinterest you have lassoed me and made me your slave. Not really though. I like getting on board and window shop. I re-pin items that have already been pinned, I very rarely (ok well never) pin original items because of their Terms of Service. But you know. Whatever.

What frustrates me the most about Pinterest is not being able to find the original link of an item pinned. I was on a search to find this because I thought it was awesome and sums up a designer's dilemma when dealing with logo design and clients who just don't understand. When viewing stuff on Pinterest it's super hard reading the small print and since the poster was pinned from this site which is just a scrapbook of cool sh!t, I couldn't find the original link.

After pulling out a magnifying glass I was able to see the url on the poster and I found this guy. He's been at this for a long time and I appreciate his style and keeping his designs classic yet updated. Will definitely be following him for inspired pick-me-ups.

Drop me a line or two if you've found something cool and snazzy that pertains to logos!

I've also been stalking Logo Design Love for inspirations and articles, they rock. If you are having trouble designing a logo that *doesn't* look like someone else's- this is a good article and also encouraging, because everything HAS already been done. We just need to try to do it differently.

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